Introducing … 3D Tours for Estates, Ranches and Land:
RELEASED AUGUST 2025
For two years, we've been coming up with creative and more engaging ways to market land for brokers here in North Idaho. We created an inexpensive way for land brokers to publish Narrated Video Ads that tell the total story of a land parcel.
Then one of them asked, "Is it possible to do this for really large parcels as a virtual tour and let the buyer explore the entire property by himself?" We fleshed out some basic principles:
Start with a bird's eye view of the property
Allow the viewer to click and tour any area of the land
Allow the viewer to see photos and video taken at various locations
Give the viewer a compass so know where they are at any time
Allow the viewer to enter a Matterport® tour of any building on the land
We built our own platform for these types of tours and launched our first LandVision 360 tour in August 2025.
How It Works
In addition to our usual aerial and landscape video shoot of a property, we capture 2-5 aerial panoramas at various altitudes up to 400 feet, depending on the size of the parcel. We may also capture ground panoramas or video walks.
Those panoramas are then linked to each other to create a 3D virtual tour experience for desktop and mobile devices on a 3D viewing platform.
We embed photo albums and video in the tour experience, so the viewer knows where images and video were captured.
The result is a web site with all property information sorted and available around the centerpiece: a 3D tour of the entire parcel and everything on it.
What’s Included?
All of our LandVision360 tours are delivered with a "radar compass" that shows where the viewer is and where they're looking; an on-screen help agent; screen controls; and a left navigation panel that includes the agent's branding, bio, property facts slide, a Google Earth 3D topography "fly-through," downloadable property brochure and and official land plat.
The tour can be launched with a URL embedded on your web page, MLS listing, or from a provided QR code on your print brochure or signage.
All our LandVision360 tours are viewable on Windows and Mac desktop computers using Safari and Google Chrome web browsers or on IOS or Android mobile tablets and smart phones. The mobile version of the tour is laid out differently to optimize the smaller mobile viewing format.
We produce two URLs: one for branded presentation, the other MLS compliant.
Depending on whether you're selling bare land, a ranch or an estate, you can add options:
If there are buildings on the property, we include buttons that launch the viewer into a Matterport® 3D virtual tour of the interior and yard. It's a seamless click into the building and back out to the panoramic view.
You can add a quick video "fly-through" of a building or a portion of the land, pinned to a specific location in the tour.
You can add voiceover narration or on-screen presenters for specific views within the tour or to embedded videos and photo albums.
What It Costs
Production and Customization
Baseline cost is $650 for up to 20 acres with 5-10 edited videos and 80-100 photos organized in albums, and increases with the addition of acreage, virtual presenter narration, Matterport® tours for buildings on the property, additional video and other options. Of the five projects done since launch in August 2025, costs ranged from $680 - 1,200.
Because LandVision 360 was built on a 3D software platform with a repeatable process for tour creation, we can deliver tours in 3-4 days, depending on the amount of video that needs editing. And because it was built on a platform, we can create a custom template for each client, with personalized layouts, fonts and branding kits to decrease the cost of future projects.
Hosting
We'll host your tour in the cloud as long as you need. For acreage, the first six months of hosting are provided at no cost. For homes and ranches, the first three months are hosted at no cost. Additional 3-month cycles can be purchased for $60. To learn more, visit our Real Estate Services and Land Services pages.
Produced With Quality In Mind
If you've worked with us before, you know we're not drive-by listing photographers. We take the time to find the best angles and compositions to present the most promising, accurate story of a home, commercial property, estate or land. We'll typically be on site for 2-3 hours and we'll do whatever it takes to deliver results.
All of our video is captured in 4K resolution and our stills are produced at 3840 pixels with a rich color gamut. Because we color grade every image we produce, you won't see washed-out color, muddy shadows or color shifts between our panoramas, video and stills, even when captured on different cameras. You won't see people or vehicles in your stills - unless you want them there to provide scale or interest.
Because of the high resolution in our panoramas, your buyers can zoom in from aerial views and see details on the ground cover.
Vide or 3D Tour?
Until now, land sellers had two media tools: Photos and video. Now they have choices.
Our Narrative Video Ads and LandVision360 3D Tours enable two different marketing strategies.
Narrative Ads deliver 3-4 minutes of video and a two 1-minute social media reels designed to push a marketing message into various media channels. Video is a passive experience. They are consumed in 3-5 minutes.
LandVision360 Tours are interactive. They are ideal for large properties with different possibilities, complex sales factors or properties that benefit from extended interaction by the viewer – much as Matterport® 3D Tours do in residential and commercial real estate. If you want your buyers to explore land or ranches on their own, LandVision360 is the ideal solution.
Try it
Try the tours on this page and see for yourself. Questions and inquiries? Send us a message or schedule a meeting or demo.
LandVision360 for Homes presents ranches and estates in a dedicated web site that makes large land parcels and every building on them tourable in an immersive, 3D experience.
Property facts, floor plans, feature videos and photos are embedded in the tour and cataloged in albums in the left menu panel.
Branded and MLS-compliant versions are provided. This LandVision 360 tour opens with a feature video.
Even 20 acres of hayfield comes to life in a LandVision360 tour.
This tour opens with a feature video.