October 20, 2025, Zillow banned Matterport 3D virtual tours from appearing on property listings. This means any previously embedded Matterport experiences—those immersive walk-throughs many agents have used for years—no longer display on Zillow’s property pages. Here’s what it means to you.

None of us benefit from the confusion of a tech platform war, like the old wars over operating systems and web browsers. It didn't advance the state of the art then and does not do so now. It distracts us from the core mission of using technology – to produce the best marketing for our clients – but together we can find our way through.